Fruition Properties unveils stunning period conversion in North Kensington, W10

27th April 2021

Show Apartment Bassett Road

Two new stunning show homes at 49 Bassett Road have been unveiled.

The new show apartment and show house gives a glimpse of what can be found at the meticulous transformation, which is situated in the leafy Oxford Gardens Conservation Area. As one of the first designated conservation areas in the Royal Borough of Kensington and Chelsea, the development is a reminder of London’s proud architectural heritage, surrounded by Victorian and Edwardian properties.

Behind the carefully restored Victorian façade, an existing five-storey property has been imaginatively transformed into three duplex and two lateral apartments with a mixture of two and three bedrooms. In addition, the adjoining house, The Lodge, has been remodeled into a stunning expansive new five bedroom family townhouse, also neatly set back from the street in the secure gated development.

Decoroom Ltd, which furnished The Lodge, explained their thinking behind the interior styling: “We aimed to echo the light and stylish atmosphere that Fruition Properties has created in this super spacious family home. Working on the basis that the buyers are likely to come from a creative background and be looking for a fun family home, we mixed neutral modern upholstery, signature design pieces – like the Barcelona chair and stool – with colourful art and some treasured vintage finds.”

Speaking on the show apartment, Suna Interior Design, adds: “The show apartment on Bassett Road has a beautiful classic contemporary style, mixing the beautiful original architecture with new contemporary elements. We created a tailored look, with contrast piping to the armchairs, dining chairs and second bedroom headboard, and paired this with greens and blush pinks to create a unique scheme. Playing with the curves and straight lines on the furniture and finishes in materials crates an overall look that is sophisticated, but with a contemporary edge.”

The development has been meticulously designed to blend modern and classic styles, providing the best of both worlds – a concept which is so often sought but rarely found.

Show Apartment
Living room, the show apartment

Vast rooms, high ceilings and beautifully restored bay windows provide spectacular grandeur, complemented by exceptional new build aspects including feature timber and glass staircases (in duplex apartments and the house), individually designed kitchens, timber herringbone parquet flooring with underfloor heating and sleek hotel-like bathrooms.

The latest technology includes Q acoustics ceiling speakers and programmable lighting, while the apartments also include an internal passenger lift and many have private outdoor space.

The development is located in Zone 2, just moments from Ladbroke Grove underground station on the Circle and Hammersmith & City lines, ensuring the rest of the capital is within easy reach. The convenient location also allows easy access abroad with Heathrow Airport just 25 minutes by car and the Eurostar at King’s Cross only 20 minutes by tube.

Renowned for being one of the most cinematic districts of London; the area encapsulates bohemian style cafés and bakeries, designer boutiques, antique markets, Michelin Star restaurants and cultural attractions.

Stepping out of the door, vibrant Westbourne Grove and Portobello Road are just a short stroll away, while the wider Notting Hill area needs little introduction.  For families, there is an array of excellent schools in the area at both primary and secondary level including Notting Hill Prep and Pembridge Hall, Wetherby School, St. Paul’s Girls School and Francis Holland School.

Show House Bassett Road
Living room, the show house

Monica Khiroya, Product & Marketing Director at Fruition Properties, comments: “Through a meticulous restoration and conversion, we have brought 49 Bassett Road back to its former glory, to provide stunning design-led accommodation for discerning purchasers who want to be at the heart of all that this vibrant West London enclave has to offer. We have been sensitive to the existing building and its attractive surroundings, to create a contemporary and elegant take on period luxury.”

Jay Badiani, Director at Bective, comments:Bective is pleased to be instructed on the sale of the highly anticipated 49 Bassett Road. We are very excited to be selling such high quality homes at a time in the market where housing is at the absolute forefront of the national consciousness and we have every faith in Fruition Properties to have delivered ultimate style and flexible living to the market within Kensington and Chelsea.”

Daniel Martin, Associate Director, Residential Sales – Notting Hill for Savills, adds: “49 Bassett Road is a fantastic development and completely unique for the area, marrying grand lateral proportions associated with traditional period properties with the modern efficiency and standards of a new build. This development is sure to attract a huge amount of interest.”

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