Fruition Properties ramps up land activity with trio of new MMC projects

9th February 2021

Crimscott Street

Award-winning innovative London developer Fruition Properties is progressing partnerships with landowners on a trio of exciting projects across London.

The work reflects a new collaboration-led approach to development through partnership agreements, away from the traditional land acquisition model, reducing the need for onerous upfront costs and allows for the sharing of development benefits with the landowner. It also reflects the developer’s increased focus on airspace development and modular construction (MMC) – proven to accelerate construction timelines to allow for new well-designed, sustainable, quality homes to be built at pace. In the financial year to date, the business has legally secured 85 units across the three schemes and there are 143 units in the pipeline across five further schemes, (deals agreed and in legal negotiation).

In Bermondsey, Fruition Properties is designing a revised application in Crimscott Street, a truly innovative scheme that will be the first to combine residential and light-industrial uses through airspace development and Modern Methods of Construction – a type of project that is seen as exemplary for protecting London’s industrial spaces while providing new sustainable homes. Through a clever and carefully designed engineering solution, Fruition Properties can increase the scheme from the nine units that have already been consented, to 50, bringing more vital housing to the Opportunity Area while protecting the established local employer for the foreseeable future.

In Harrow, Fruition Properties is currently developing plans for a 45-apartment development. Located in the highly desirable Sudbury Hill, near the John Lyon roundabout junction, the scheme is being designed to remain in keeping with the local conservation area. The project aims to be genuinely sustainable through the use of modular construction, green walls and renewable technologies. A planning application is due to be submitted by April 2021 with consent expected later in the summer.

In Kensal Green, it is developing plans for a high-quality scheme of nine units. The six boutique flats and three mews homes are located just outside the Old Oak and Park Royal development area, the largest regeneration project in London since the 2012 Olympic Games. Due for completion in 2025, the homes are close to the amenities of Harrow Road and several tube stations.

Mani Khiroya, managing director of Fruition Properties, comments: “Through new ways of working and innovations around technology and construction, we’re poised to ramp up our strategic work with partners, unlocking sites and bringing much needed new homes into the capital. As agents of change for the built environment, we are looking to make a distinctive mark on the fabric of the capital as we go into 2021 and beyond.”