Interior Design

7th September 2021

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We are passionate about interior design and enjoy working closely with leading interior design firms from across London.

Here at Fruition Properties, we are passionate about interior design and enjoy working closely with leading interior design firms from across London. We ensure our show homes are tailored to each development, highlighting distinctive and functional architectural spaces with refined interior touches and high-class finishes.

Our whole approach to property development is about people, not just buildings, so our minds always focus on providing the end-occupier not only with an exceptional property, but also a home in which they can thrive.  We give due consideration to ceiling heights, light, usability and space to ensure we deliver on our commitment to excellence and that the interior design captures the very essence of the scheme. “We usually use a neutral palette for our interior design to create a calming and beautiful backdrop so people can add their ‘personality’ with their own finishing touches” adds Fruition’s Product and Marketing Director, Monica Khiroya.

Bassett Road
interior design

At our newly completed development at 49 Bassett Road, a beautiful period conversion in Notting Hill of five luxurious apartments and an exceptional house, the in-house marketing team at Fruition worked with Suna Interior Design and Decoroom respectively to design the show apartment and show house, The Lodge.

Suna designed a luxurious colour scheme of neutrals, greens and the palest pink for the show apartment, a wonderful back drop to the luxury furniture, elegant soft furnishings, and contemporary lighting, whilst at the same time enhancing the historic period features such as the bay windows and high ceilings.

Speaking on the show apartment, Suna adds: “The show apartment on Bassett Road has a beautiful classic contemporary style, mixing the original architecture with new contemporary elements. We created a tailored look, with contrast piping to the armchairs, dining chairs and bed 2 headboard, and paired this with greens and blush pinks to create a unique scheme. Playing with the curves and straight lines on the furniture, and finishes in materials the overall look is sophisticated, but with a contemporary edge.”


Whilst for The Lodge, a distinctive and contemporary new build, Decoroom maximised the generous proportions filling the abundant space with bespoke furniture, wall art and stylish ornaments.

At another recent development, Old Dairy House, in Kensal Rise, a boutique collection of 16 one, two and three bedroom apartments, The Six Collective have created a contemporary design scheme of quiet elegance where every detail has been addressed. Perfectly blending style with function, the show apartment has a considered layout with a balanced space to live and work.

Gabriella Ramacciotti, director at The Six Collective, commented: “Our aim was to create a cool, relaxed haven with a real feel-good factor; the hit of warm yellow in the entrance and abundance of green, lush foliage gives an instant uplift.   We wanted to capture the creative, vibrant, independent spirit of the area in a bold and characterful design. Layering relaxed, natural materials and textures alongside an eclectic mix of accessories and artwork, the interior is sophisticated and impactful but also liveable and authentic.”


Apartments in Kensal Rise
New home Bassett Road

Attention to detail in the choice of colour combinations, textures and quality of materials is evident through all our properties not just in the show homes – from the kitchen and bathrooms to the outdoor spaces, living rooms and bedrooms. A number of properties such as at 49 Bassett Road and The Halley are enhanced by parquet flooring and bespoke cabinetry to ‘floating’ staircases, designer kitchens and luxurious bathrooms.

Our show homes are designed to showcase such features and not only bring a development to life as spaces for living but importantly to help future homeowners decide if a property is right for them.