Promotion & Land Alliances

Our role is to promote and develop land opportunities whilst navigating through the complexities of the local authority planning system.

We direct our experience and expertise towards helping landowners unlock the development potential of their land. We can help to mitigate against the various risks and uncertainties which can arise along the way. Indeed, the process seems to be increasingly complex and costly, therefore using the right partner to help promote their land can be indispensable for a landowner.

Our strategic land and promotion team work closely with local planning authorities in helping landowners who are seeking to unlock the development potential of their land.

Our team has been acquiring, promoting, developing and trading in strategic land since 1990s and are currently using land Promotion Agreements and Strategic Land Alliances to deliver land opportunities across London and the South East. The opportunities range from high density brownfield redevelopment sites delivering in excess of 300 homes within the Royal Borough of Kensington and Chelsea to greenfield sites in Oxfordshire.

How it works





We begin the process with our land department who will discuss your land with you. If  your land has planning potential and you are interested in partnering with us, we will make an offer to enter into a Promotion Agreement with you, setting out how we will partner with you to obtain planning permission and subsequently sell your land.

We can structure these deals in many different ways to make sure it works for you, the landowner. The key points to note are that the costs associated with achieving planning permission are paid by us; and secondly that by working together it is in both our interests to optimise the planning approach to maximise the potential land value as we would typically take a share of profits at the point at which a planning permission is gained. And the final point to take into consideration is that this service is provided to you without ever owning your land. Therefore you can continue to use your land throughout the process so long as it does not impact the planning application.

Planning Application

Once you have decided to partner with us, your site will be appointed a Project Team who will work on this through the entire planning process.

Thereafter, a planning application will be compiled and submitted typically within 4-6 months of signing the Promotion Agreement. The time taken to gain a consent can be slightly unpredictable however typically we would expect an outcome within 4 months or so.

Appeal Process

Sometimes for a variety of reasons applications get refused permission at the planning committee stage. This is nothing to worry about; on average around half of our sites go through the appeal process. Our project teams are highly experienced at running appeals and we would therefore expect to deal with the requirements to win at appeal in the end.

Permission and Sale

The final stage of the process involves marketing the land for sale.  We recognise that for this process to be successful, the right information needs to be produced and packaged up and also that the process requires diligence and attention to detail, and we are confident that our expertise ensures success. We have excellent relationships with the country’s best house builders, so we can make sure that the sale process is as smooth and quick as possible.