Track Record

Our experience with rooftop developments consists of new schemes above existing properties, as well as developing further airspace above developments which we have already received planning permission for.

Why Fruition Properties?

We have a leading reputation as an award-winning property developer, with experience developing new-build apartments and houses, in addition to the sympathetic conversion of heritage buildings. Over the years, we have built a multitude of innovative and design-led schemes across London. We are renowned for working with leading consultants to push thoughtful, inspiring and conscientious design while providing exceptional product specifications in all our homes.

Our team comprises a specialist planning department with widespread experience, encompassing 13 years of applications across a number of London boroughs. A continued commitment to people before, during and after development, in addition to an internal corporate responsibility team that continues to work closely with the local community, ensures we are well placed to guarantee every one of our developments is built with local residents in mind.


The One, Porchester Road, W2

The One, Porchester Road, W2

Fruition Properties worked closely with Youngs Brewery to deliver several apartments including a penthouse apartment in the airspace above the existing property.

Despite building an additional floor on what is a busy junction, the pub was able to remain fully operational. Fruition Properties ensured that the scaffolding was designed appropriately to avoid obstruction of the retail frontage and key corner entrance to the pub – this was left clear and easily accessible, allowing the pub to continue to attract customers.

The Carob Tree – Highgate Road, NW5

In Highgate, Fruition Properties created three new homes by refurbishing the upper floors of an existing restaurant and unlocking the airspace above the building – The Carob Tree – originally a pub converted into a popular restaurant.

Delivering the new apartments with minimal impact to the restaurant was the primary goal for the owner. Having met several developers, Fruition Properties was selected as they worked closely with the owner to develop a programme of works that considered the impact on the restaurant. The owner was “initially slightly wary of the scaffolding going up, dust on the food, and the overall impact of a building site above my restaurant, expecting business to drop by about 20% or more during the entire build phase.”

After Fruition Properties secured planning permission, they entered into contract and started construction. The restaurant only had to close for five weeks, which was carefully scheduled to happen during a quieter trading period. Fruition Properties bought the freehold of the site and leased back the building to Louis to continue running the restaurant.

Upper Richmond Road, SW17

The leaseholders in this tired 1970’s residential block had been looking for a suitable partner to work with as their building needed costly maintenance works and they didn’t want to remortgage to fund the repairs.

Fruition Properties entered into an option agreement with the owners and obtained planning consent for four new apartments in an additional floor on top of the existing building. After planning was secured, a payment was released to the leaseholders for the air-rights above the property.

In just 32 weeks, Fruition Properties built the new homes using innovative methods of construction, refurbished the existing internal communal areas, updated the façade and windows, and re-landscaped the gardens and driveway. New cycle and bin stores, post boxes and an audio-visual entry system were also provided.

Now completed, the existing residents benefit from higher value apartments and they share running costs with the owners of the new apartments, which has reduced their annual service charge by 25%.

Read more about the residents’ first hand experience here.

Madison Apartments, SW6

The penthouse at Madison Apartments proves that for rooftop developments, quality and interior design can still be delivered to the highest standards.
Homes at the top of buildings fetch premium values. They lend themselves to top-of-the-range ‘penthouse’ specifications and benefit from fantastic views and wonderful natural daylight.

Fruition Properties developed the penthouse at Madison Apartments above a block of 16 flats that they converted from an office block, completely upgrading the building with a new front façade, windows and doors.

Ladbroke Crescent, W11

Fruition Properties delivered this project in partnership with the existing owner of one of the four flats within this ex-local authority block.

An additional floor turned this dingy and dated flat into a stunning light-filled duplex. The apartment was redesigned with a feature staircase that leads up to an open plan living space that pans the length of the new top floor.

Fruition Properties managed the process from start to finish by obtaining planning consent, supporting the leaseholder in their negotiations with the freeholder to obtain a license to alter, and managing the build in a very constrained site with the other flats still occupied.

The entire block was refreshed with a modern uplift, including re-rendering and slate cladding and improved communal areas.