Track Record

Our experience with rooftop developments consists of new schemes above existing properties, as well as developing further airspace above developments which we have already received planning permission for.

Why Fruition Properties?

We have a leading reputation as an award-winning property developer, with experience developing new-build apartments and houses, in addition to the sympathetic conversion of heritage buildings. Over the years, we have built a multitude of innovative and design-led schemes across London. We are renowned for working with leading consultants to push thoughtful, inspiring and conscientious design while providing exceptional product specifications in all our homes.

Our team comprises a specialist planning department with widespread experience, encompassing 13 years of applications across a number of London boroughs. A continued commitment to people before, during and after development, in addition to an internal corporate responsibility team that continues to work closely with the local community, ensures we are well placed to guarantee every one of our developments is built with local residents in mind.


The One, Porchester Road, W2

The One, Porchester Road, W2

We worked closely with Youngs Brewery at one of their pub sites in West London to deliver and improve on a residential planning permission. The site was purchased with an existing consent to convert the existing building into seven residential units, and further value was extracted by carrying out a rooftop extension and delivering a two bed penthouse unit.

Despite originally expecting to have to cease trading for a period, the business was able to remain fully operational during the construction period. By ensuring that the scaffolding was designed and implemented to avoid obstructing the retail frontage, the key corner entrance to the pub was left clear and easily accessible allowing the pub to continue to attract customers.

The Carob Tree – Highgate Road, NW5

Originally an old pub converted into a restaurant and uppers, the owner was keen to further develop the potential of his property. There was an opportunity to obtain a planning consent to convert the existing upper floors to residential flats and to take advantage of the potential of a rooftop development.

Once the permission was secured we subsequently purchased the freehold to this building and leased back the ground floor restaurant to the vendor. The Carob Tree was a very popular restaurant, and we worked closely with the vendor to ensure that the building works were planned in such a way as to minimise disruption to his trade.

Due to issues of dust and noise, the owner had expected to have to close for the entire period of the development.  In the end though, we were able to set up the works so that he only had to close for 5 weeks. The timing of these works were programmed over a quiet holiday period when business was relatively slow thus minimising the loss of trade and allowing this busy restaurant to continue to service its local clientele when required.

Upper Richmond Road, SW17

The leaseholders in this residential block had been looking for a suitable partner to work with as they were keen to explore the benefits that an air rights development could bring to them.

We entered into an option agreement with them in 2015 and spent the next few months developing a successful planning consent for a further four apartments within an additional floor on the top of their block. The agreement was exercised in the summer of 2017 and released a substantial payment to the leaseholders.

As part of the project planning, the leaseholders had included their requirements to refurbish the existing internal communal area and to update the existing façade and windows. This was contained within the main contractor scope of works and the leaseholders therefore further benefited from sharing the costs for their works with the main build in terms of scaffold and subcontractor costs. New cycle and bin storage, post boxes and a new audio-visual entry system were provided to create an integrated solution for the existing and new lease-holders. Parking arrangements were improved, re-tarmacing of the approach road was carried out, and the garden landscaping was also enhanced, all of which was funded through their air rights payment. Finally, the existing residents benefit in the longer term from sharing building service costs with these additional leaseholders, reducing their annual service charge by 25%.

Read more about the residents’ first hand experience here.