Talking Interiors
9th August 2024
In this episode of our series “Why Don’t We Build More Houses?”, our host Parul Scampion talks to Helen Fewster from Suna Interior Design and Monica Khiroya, Fruition Properties’ Product and Marketing Director about all things interiors and the intricate balance of designing homes with both the end customer and developer needs in mind.
They emphasise the importance of thoughtful design that prioritises how people will live in a space, moving away from the “cookie-cutter” approach often seen in larger developments and discuss how to create unique, inspirational interiors that appeal to specific markets, incorporating practical elements like flow and functionality from the early planning stages. They also touch on how design practices have evolved, particularly in response to the pandemic, with the need for flexible work-from-home spaces.
The episode also highlights the role of sustainability in design, including the use of energy-efficient appliances and materials, and the importance of reusing and recycling furnishings in show homes across our developments through Suna’s Circular Design Service.
Finally, the discussion covers the role of marketing in real estate, including the use of show homes, Computer Generated Images and Virtual Reality to help potential buyers visualise living in a space, ultimately aiming to create interiors that resonate deeply with prospective homeowners.