Our experience is widespread, encompassing 13 years of applications across a number of London boroughs and developments of different types, with the delivery of over 300 individual properties, through the planning process.

Our dedicated land and planning team undertake a rigorous process of site assessment, scheme development, pre-application, scheme refinement and then a full application for each of our sites. The initial steps often give us confidence to purchase sites without planning, in the knowledge that given the local planning context and our expertise, we will be able to achieve a positive and successful planning outcome.

Time and process management is critical. Our team recognises the complexity involved in the planning of any site, but nevertheless by applying the right level of project management, balancing multiple and sometimes conflicting requirements, we help to achieve the correct planning outcomes whilst maintaining an exceptional end product. We have expertise across London and are happy to work on any site where we feel we can add value through planning enhancement and that benefits the local area.

Staying heavily involved in the planning process throughout, we work closely and collaboratively with our team, challenging our consultants to push boundaries in order to achieve the best possible conclusion for the stakeholders involved, from maximising the return potential of a site to providing a vibrant home for the end-occupier.
This process and strategy vary greatly depending on the local authority and what we perceive to be the optimum level and extent of development for the area.

Our team actively communicates with local residents and the local community to understand what is most important to them. This enables us to address significant concerns and offer an alignment which is beneficial to all parties involved, from the planning authority and the local community, to future residents or investors. Through this we aim to create innovative, inviting and saleable properties, putting people first and at their heart.

"Fruition Properties have a very strong grasp of the planning system and policy. Their way of working is both meticulous and holistic, with the ability to smartly tackle complex planning deals and keep the local community in mind."
David Morris, Director - DP9